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Later in 2010, Diamandis released three more singles from the album; "[[I Am Not a Robot]]", "[[Oh No! (Marina and the Diamonds song)|Oh No!]]" and "[[Shampain]]", which peaked at 26, 38 and 141 in the UK charts.<ref name="UKCharts"/><ref>{{cite web|url=http://www.zobbel.de/cluk/101023cluk.txt |title=Chart Log UK: New Entries Update |publisher=Zobbel |date=23 October 2010 |access-date=27 April 2014 |url-status=dead |archive-url=https://web.archive.org/web/20121010110453/http://www.zobbel.de/cluk/101023cluk.txt |archive-date=10 October 2012 }}</ref> In October 2010, she won Best UK & Ireland Act at the [[MTV Europe Music Award]]s.<ref name=mtv/> To further promote ''The Family Jewels'', Diamandis embarked on [[The Family Jewels Tour]], which visited Europe, North America and Australia throughout 2010 and 2011.<ref>{{cite web|url=http://www.marinaandthediamonds.com/live,past.htm |archive-url=https://web.archive.org/web/20110717143303/http://www.marinaandthediamonds.com/live%2Cpast.htm |title=Past Shows |publisher=MarinaAndTheDiamonds.com |archive-date=17 July 2011 |access-date=27 April 2014 |url-status=dead }}</ref> In January 2011, in an Australian radio interview, she expressed disappointment at her career, particularly in her failure to attract an American audience. She put this down to inaction by her label and American listeners' contemporary taste for "pumping beats" by artists such as [[Lady Gaga]].<ref name=failure>{{cite news|title=Marina And The Diamonds says career so far 'a failure'|url=http://www.bbc.co.uk/newsbeat/article/12136601/marina-and-the-diamonds-says-career-so-far-a-failure|access-date=23 July 2015|publisher=BBC|date=7 January 2011|archive-date=20 August 2015|archive-url=https://web.archive.org/web/20150820063948/http://www.bbc.co.uk/newsbeat/article/12136601/marina-and-the-diamonds-says-career-so-far-a-failure|url-status=live}}</ref>
 
===۲۰۱۲–۲۰۱۳: ''قلب الکترا'' و موفقیت جهانی===
===2012–2013: ''Electra Heart'' and international success===
{{اصلی|قلب الکترا}}
{{main|Electra Heart}}
 
[[Fileپرونده:Marina and the Diamonds @ MICHALSKY StyleNite.JPG|thumbبندانگشتی|upright|Diamandisاجرای performingدیاماندیس inدر Januaryژانویهٔ 2012۲۰۱۲|alt=Aیک youngزن blondeبلوند womanجوان withبا aیک blackقلب heartسیاه onروی herلپش cheekدر singingحال intoآوازخوانی aدر microphoneیک میکروفون. Sheاو isیک wearingلباس aمشکی black dress.پوشیده‌است|leftچپ]]
Inدر theتابستان summer۲۰۱۱، ofدیاماندیس 2011,و Diamandisخوانندهٔ and Swedish recording artistسوئدی [[Robynروبین (خواننده)|روبین]]، performedدر as[[تور theرؤیاهای openingکالیفرنیا]] actsاز forخوانندهٔ American recording artistآمریکایی [[Katyکیتی Perryپری]]'s، [[Californiaبازیگران Dreamsافتتاحی Tour]]بودند.<ref>{{cite magazine|url=http://music-mix.ew.com/2011/01/20/robyn-katy-perry-tour/|title=Robyn opening for Katy Perry on summer tour|last=Vozick-Levinson|first=Simon|magazine=Entertainment Weekly|date=20 January 2011|access-date=27 April 2014|archive-date=21 October 2013|archive-url=https://web.archive.org/web/20131021063106/http://music-mix.ew.com/2011/01/20/robyn-katy-perry-tour/|url-status=live}}</ref> Onدر 30۳۰ September,سپتامبر، Diamandisدیاماندیس releasedترانهٔ the track "«[[Radioactiveرادیواکتیو (Marinaترانه andمارینا theو Diamonds songدیاموندز)|Radioactiveرادیواکتیو]]"» throughرا theاز طریق [[iTunesآی‌تیونز Storeاستور]] منتشر کرد.<ref>{{cite web|url=https://itunes.apple.com/ie/album/radioactive/id459788787|title=iTunes – Music – Radioactive – Single by Marina and the Diamonds|publisher=iTunes Store (IE). Apple Inc.|date=30 September 2011|access-date=27 April 2014|archive-date=19 January 2014|archive-url=https://web.archive.org/web/20140119050744/https://itunes.apple.com/ie/album/radioactive/id459788787|url-status=live}}</ref> Itکه peakedدر atجدول numberتک‌آهنگ‌های 25بریتانیا onدر theرتبهٔ UK۲۵ Singlesقرار Chartگرفت.<ref name="UKCharts"/> Herدومین secondآلبوم studioاستودیویی‌اش albumبا wasتک‌آهنگ precededآغازینش by its lead single "«[[Primadonnaپری‌مدانا]]» (Marinaدر andآوریل the۲۰۱۲ Diamondsمنتشر song)|Primadonna]]"شد. inاین Aprilترانه 2012.بالاترین Theرتبه‌ای songکه isدیاماندیس notableتاکنون forدر beingجدول Diamandis'sتک‌آهنگ‌های highest-chartingبریتانیا trackبه onدست theآورده‌است UK(رتبهٔ Singles Chart,۱۱) whereرا itاز reachedآن numberخود 11کرده‌است.<ref name="UKCharts"/> It is certified Silver by the BPI, gold in Austria and the United States, and platinum by the respective authorities in Australia, Denmark and New Zealand.<ref>{{cite web|title=ARIA Charts – Accreditations – 2012 Singles|url=http://www.aria.com.au/pages/httpwww.aria.com.aupagesSINGLEaccreds2012.htm|publisher=[[Australian Recording Industry Association]]|access-date=28 March 2016|archive-date=6 March 2013|archive-url=https://web.archive.org/web/20130306072054/http://www.aria.com.au/pages/httpwww.aria.com.aupagesSINGLEaccreds2012.htm|url-status=live}}</ref><ref>{{cite web|title=MARINA AND THE DIAMONDS "PRIMADONNA" (WMG)|url=http://www.ifpi.dk/?q=content/marina-and-diamonds-primadonna-wmg-0|publisher=[[IFPI Denmark]]|access-date=28 March 2016|archive-date=12 April 2016|archive-url=https://web.archive.org/web/20160412112918/http://www.ifpi.dk/?q=content%2Fmarina-and-diamonds-primadonna-wmg-0|url-status=live}}</ref><ref>{{cite web|title=10 September 2012|url=http://nztop40.co.nz/chart/singles?chart=2002|publisher=[[Recorded Music New Zealand]]|access-date=28 March 2016|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304173545/http://nztop40.co.nz/chart/singles?chart=2002|url-status=live}}</ref><ref>{{Cite certification|region=United Kingdom|artist=Marina & the Diamonds|title=Primadonna|type=single|date=2 August 2013|access-date=27 April 2014|id=12494-2324-1}}</ref><ref>{{cite web|url=https://www.ifpi.at/?section=goldplatin|title=IFPI Austria – Verband der österreichischen Musikwirtschaft|website=Ifpi.at|access-date=12 August 2018|archive-date=30 January 2017|archive-url=https://web.archive.org/web/20170130203729/http://www.ifpi.at/?section=goldplatin|url-status=live}}</ref><ref name=riaagold>{{Cite news|url=https://www.riaa.com/gold-platinum/?tab_active=default-award&se=marina#search_section|title=Gold & Platinum|publisher=RIAA|access-date=9 September 2018|archive-date=1 November 2020|archive-url=https://web.archive.org/web/20201101184355/https://www.riaa.com/gold-platinum/?tab_active=default-award&se=marina#search_section|url-status=live}}</ref>
 
The final product ''[[Electra Heart]]'' is a [[concept album]] lyrically united by the ideas of "female identity" and "a recent breakup".<ref>{{cite web|url=https://www.bbc.co.uk/music/reviews/fbrj|title=Marina and the Diamonds Electra Heart Review|last=Cragg|first=Michael|publisher=BBC Music. BBC|access-date=27 April 2014|archive-date=2 January 2015|archive-url=https://web.archive.org/web/20150102031454/http://www.bbc.co.uk/music/reviews/fbrj|url-status=live}}</ref> Diamandis created the titular character "Electra Heart" as a protagonist for the project. She portrays the personas "Teen Idle", "Primadonna", "Homewrecker", and "Housewife", which represent several female archetypes of stereotypical American culture.<ref>{{cite web|url=http://www.thenational.ae/arts-culture/music/marina-diamandis-releases-cathartic-concept-album#ixzz3069fhHxl|title=Marina Diamandis releases cathartic concept album|last=Levine|first=Nick|newspaper=The National|publisher=Abu Dhabi Media|date=26 April 2012|access-date=27 April 2014|archive-date=27 April 2014|archive-url=https://web.archive.org/web/20140427185459/http://www.thenational.ae/arts-culture/music/marina-diamandis-releases-cathartic-concept-album#ixzz3069fhHxl|url-status=live}}</ref> The project was released on 27 April 2012,<ref>{{cite web|url=http://www.warnermusic.ie/index.php/forthcoming.html |archive-url=https://web.archive.org/web/20120525161027/http://www.warnermusic.ie/index.php/forthcoming.html |title=New Releases – Friday 27.04.12 |publisher=Warner Music Group |archive-date=25 May 2012 |access-date=26 April 2014 |url-status=dead }}</ref> and debuted at number one on the [[UK Albums Chart]] with first-week sales of 21,358 copies.<ref name="LowestSelling">{{cite web|url=http://www.digitalspy.com/music/news/a393502/newton-faulkner-sells-just-16k-to-get-number-one-album.html#~oCv69qxTB7hDil|title=Newton Faulkner sells just 16k to get number one album|last=Eames|first=Tom|publisher=Digital Spy. Hearst Corporation|date=16 July 2012|access-date=27 April 2014|archive-date=26 April 2014|archive-url=https://web.archive.org/web/20140426233632/http://www.digitalspy.com/music/news/a393502/newton-faulkner-sells-just-16k-to-get-number-one-album.html#~oCv69qxTB7hDil|url-status=live}}</ref> It became Diamandis's first [[List of UK Albums Chart number ones|chart-topping album in the United Kingdom]],<ref>{{cite web|url=http://www.officialcharts.com/chart-news/marina-the-diamonds-claim-first-official-number-1-album-1379/|title=Marina & The Diamonds claim first Official Number 1 album|last=Kreisler|first=Lauren|publisher=Official Charts Company|date=6 May 2012|access-date=25 April 2014|archive-date=9 July 2014|archive-url=https://web.archive.org/web/20140709101002/http://www.officialcharts.com/chart-news/marina-the-diamonds-claim-first-official-number-1-album-1379/|url-status=live}}</ref> although at the time it was additionally distinguished as the lowest-selling number-one record of the 21st century in the country.<ref name="LowestSelling"/> The album was certified gold by the [[British Phonographic Industry]]<ref>{{Cite certification|region=United Kingdom|artist=Marina & the Diamonds|title=Electra Heart|type=album|date=3 August 2012|access-date=27 April 2014|id=8853-2324-2}}</ref> and the [[Irish Recorded Music Association]].<ref>{{cite web|title=2012 Certification Awards|url=http://www.irishcharts.ie/awards/gold12.htm|publisher=[[Irish Recorded Music Association]]|access-date=28 March 2016|archive-url=https://web.archive.org/web/20130927133057/http://www.irishcharts.ie/awards/gold12.htm|archive-date=27 September 2013|url-status=dead}}</ref> ''Electra Heart'' debuted at 31 on the US [[Billboard 200|''Billboard'' 200]] with 12,000 copies sold its first week,<ref>{{Cite magazine|url=https://www.billboard.com/artist/marina-and-the-diamonds/chart-history/tlp/|title=Marina and the Diamonds Chart History|magazine=Billboard|access-date=12 August 2018|archive-date=12 August 2018|archive-url=https://web.archive.org/web/20180812220453/https://www.billboard.com/music/Marina-and-the-Diamonds/chart-history/billboard-200|url-status=live}}</ref> and as of May 2015 has sold 150,000 copies in that country.<ref>{{Cite news|url=https://nylon.com/articles/marina-and-the-diamonds-cover-story|title=you can't pin marina + the diamonds down|date=26 May 2015|work=NYLON|access-date=12 August 2018|language=en|archive-date=7 July 2018|archive-url=https://web.archive.org/web/20180707122356/https://nylon.com/articles/marina-and-the-diamonds-cover-story|url-status=live}}</ref>